May 31 2009
bing
This week Microsoft announced its latest attempt to grab some market share in the search market. The search engine, called Bing, will be unveiled to the public on June 3rd.
It’s no secret that Microsoft has dragged it’s feet in the search market. They stuck with the outdated MSN for waaaay too long, and they have only lost market share with their next offering, Live.com.
Bing aims to do more than just provide search results. Unlike Google, which delivers relevant search results ranked in order, Bing will return results that are organized into categories. The service will also crawl through data to display things like reviews and ratings.
All of these features sound intriguing, if not entirely original. It seems that Microsoft has combined many ad hoc web search services into a single search engine – a great idea that does deliver significantly more value than a straightforward search engine.
If it works.
Bing relies heavily on accurate web crawling in addition to core search. That’s not a easy feat, however Microsoft has been testing the service internally under the codename ‘Kumo,’ giving the company an opportunity to hone search results.
Initial reviews to Bing have been mixed. In some cases, reviewers have noted that Bing doesn’t always provide accurate results. Many other reviews, however, give Bing a decent chance to win Microsoft a significantly larger share of the search market.
I think the main question here is are Internet users are ready to transition away from the basic, yet efficient and highly accurate design of Google? From the start, one of Google’s core strengths has been the simple, single search field and page after page of results.
I expect that Microsoft will be moderately successful with Bing, due in large part to a marketing campaign that will reportedly spend $100 to $200 million. I’d also guess that there are may users that are looking for more than just straight Google results, and Bing will be a good solution for these folks.
Still, it’ll be hard to match Google’s near-universal appeal. I’d also have to say that the name ‘Bing’ isn’t ideal. I mean, who’s gonna ‘bing’ something?


